(Click on the image for Geoffrey Fowler's Washington Post report)
- They tout we’re “in control” of our personal data, but know most of us won’t change the settings that let them grab it like cash in a game show wind machine. Call it the Rule of Defaults: 95 percent of people are too busy, or too confused, to change a darn thing.
- Some of their defaults are just bonkers. Google has been saving a map of everywhere you go, if you turned on its Assistant when you set up an Android phone. Amazon makes your wish list public — and keeps recordings of all your conversations with Alexa. Facebook exposes to the public your friends list and all the pages you follow, and it lets marketers use your name in their Facebook ads. By default, Microsoft’s Cortana in Windows 10 gobbles up … pretty much your entire digital life.
- Changing the defaults I list here mean you’ll get less personalization from some services, and might see some repeated ads. But these changes can curtail some of the creepy advertising fueled by your data, and, in some cases, stop these giant companies from collecting so much data about you in the first place. And that’s a good place to start.