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Saturday, September 13, 2014

Slot-machine science - How casinos get you to spend more money

(Click on the image for the report)
"Computerized slots have made this all possible. Again, in the old days, you pulled the lever and either won or you lost — and when people lost, they'd walk away.
Today's multi-line slot machines are far more elaborate. Instead of a single line, a player can bet on up to 200 lines at a time on the video screen — up, down, sideways, diagonal — each with a chance of winning. So a person might bet 70 cents and win on 35 of the lines, getting 35 cents back. That feels like a partial win — and captivates your attention.
Some players get so hooked by the flow of the game that they actually get annoyed when they win a jackpot."